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Why exhibit at overseas art fairs?

What is an art fair?


Art fairs are large-scale art expos that bring together over 100 galleries from around the world and over 1,000 artists, both affiliated and participating, to exhibit and sell their works. For example, the 2023 LA Art Show attracted over 200 press appearances and achieved approximately 14 billion UVM (unique monthly visitors). Other art fairs attract between 16,000 and 60,000 visitors annually, and the number of participating galleries continues to grow due to the efficient sales process. However, participation in international art fairs is not open to everyone; artists must sign a contract with a gallery and be pre-screened by the organizers. Artists are required to submit a profile and one to five images of the works they wish to exhibit. The GSTR Foundation will wait for the results to be announced once the minimum number of participants for each art fair reaches six.

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Why overseas markets?


The world is currently experiencing an unprecedented art boom. The number of art fairs held worldwide has grown to approximately 200, and while the auction industry is in a slump, art fairs and online sales are steadily growing the market. According to a marketing report by Art Basel and UBS, total art sales in 2023 are expected to reach $65 billion (approximately 10.2 trillion yen), of which 42% will come from the United States, followed by China at 19%, the United Kingdom at 17%, France at 7%, and Japan at just 1%, losing a significant share of the global market. Therefore, we decided it would be more efficient to sell wherever we could, and so we set out to provide a service that only our US-based base can provide.

In an era where a hybrid of online and exhibitions is essential, the global impact of COVID-19 has completely transformed the art world. As you can see from the graph, the number of online sales worldwide has doubled before and after the pandemic. Looking only at Japan, it may seem like things have simply returned to the way they were before, but the world is different. Prices have doubled, and in California, large homes worth 200 million to 500 million yen are becoming popular, allowing people to set up offices in their homes. Sales are often made within an hour, and a real estate agent friend of mine was so worried that even if he survived COVID-19, he might die from the overwhelming workload. Incidentally, the average price of paintings has risen 8% worldwide.

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